sponsorship consultants
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The Role
of Sponsorship
Is there a role for sponsorship within your communications mix? We will
determine where sponsorship can add value, by reviewing your marketing
and communications objectives in conjunction with your current plan. If
there is no role, we will tell you so that you can focus on other areas
of the mix.
Sponsorship Strategy
Do you have a sponsorship strategy that is well understood and adhered
to throughout the organisation and is your sponsorship activity actually
delivering against your marketing and corporate objectives? If not, we
can work with you to create such a strategy to set the foundation for
consistent use of sponsorship across your organisation to ensure your
objectives are met.
Consumer Insight
We can enable you to understand exactly what your target audience thinks
and does and how this drives your sponsorship strategy. We have extensive
experience in designing and implementing both quantitative and qualitative
research programmes.
Sponsorship Audit
We can deliver a detailed breakdown of exactly what sponsorship your brand
has undertaken, locally or globally with an analysis of strategic fit
and ROI. From this we can make strategic recommendations to focus activity
on your brand to increase return on investment.
Competitive Analysis
Are you worried your competitors may be a step ahead? What should you
be learning from them? We can provide a detailed analysis of their sponsorship
strategy, activation plans and how well it's working for them.
Opportunity Identification
There are so many opportunities out there but which are on-brand, on-strategy
and likely to deliver you a return on your investment? We can identify
the right property and if such a property doesn't already exist, we can
create proprietary sponsorship opportunities for you.
Selection
Modelling
How do you take subjective views out of the decision-making process and
ensure internal buy-in? We can create rigorous models to assess and compare
opportunities against objectives and key criteria in a consistent way.
Rights Negotiation
We don't take any commission on sponsorship sales so we work 100% for
you to get the best price, the rights you need and a contract that protects
you.
Due Diligence
Before you sign on the dotted line you need to know there are not going
to be any surprises. We can investigate rights holders and all other players
so that you are 100% informed.
Creative Activation Plans
We can plan activation across all channels and ensure that it is integrated
into your communications strategy to bring the sponsorship to life and
reach your target audiences through the most effective channels.
Sponsorship Manuals and Toolkit
From a 'Company guide to sponsorship' to guidelines on activating a specific
sponsorship property we can help ensure that you secure company-wide buy-in
by providing easy to understand manuals and a selection of practical tools.
Training Workshops
There's no substitute for experience. We have hosted sponsorship workshops
for some of the world's biggest brands to generate ideas, focus business
divisions and help create integrated communications programmes. We also
run sponsorship training workshops for several of our clients.
Evaluation
How can you move on from media values and other output measures to tracking
the outcome of the sponsorship and its actual impact on your business?
We design evaluation tools to determine the real return on your investments
and provide the insight you need to make informed decisions on your future
sponsorship programme.
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Asia Pacific:
hass.aminian@redmandarin.com +65 6535 4009
Europe:
shaun.whatling@redmandarin.com +44(0)20 7566 9410
