Redmandarin: sponsorship consultants
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Siemens | Getronics
| Butlins | Unilever
| Philips
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News
Unaccountable Sponsorship
Redmandarin appointed by Philips
Redmandarin ‘top agency’ employer
Our Sponsorship Consultants
sally hancock | chris
roe
howard farbrother | ceri
glen | shaun whatling|
mark knight |
theres herrgott | fiona
young | jane ross | laura
shenken
pascal sommerhalder |
christine cowin | barbara witvoet
| isidore lewis
Articles
Listed in Adjacent Column
Tips
Sponsorship Strategy
Integrating Community Relations into Sponsorship
Balancing Global and Local Objectives
Generating Direct Revenue from Sponsorships
The Case for Event Ownership by Sponsors
A Product Placement Model For Sports
Sponsorship and Consumer Involvement Theory
Sponsoring Across One Sport
Making Co-Op Sponsorships Work
Target Audiences
Effective B2B Sponsorship
Expanding the Definition of Your Customer
Improving Employee Relations Through Sponsorship
Reaching Generation Y Through Sponsorship
Reaching Ethnic Markets Cost-Effectively
Seniors Are An Untapped Sponsorship Market
Sponsorship Negotiation
Benefits of Pass-through Rights
Using Intangible Assets
Usefulness of Category Exclusivity
Negotiating Value-In-Kind
Negotiating Performance Related Clauses
When Naming Rights Are Really Right
Falling For Price Escalators
The Case For Variable Sponsorship Pricing
Sponsorship Activation
On-site Brand Activity Segmentation
Implementing Effective Hospitality Strategies
Buying Ancillary Assets to Support Activation
Activating Sponsorship through the Web
Media Is Still A Key
Sponsorship Component
Activating Golf Sponsorship Successfully
Rethinking The Effectiveness
Of Promotional Giveaways
Sponsorship Evaluation
Identifying Appropriate Athlete Endorsers
Performing Due Diligence on Properties
When Naming Rights Are Really Right
Making the Decision to Renew
Is Non-Traditional Signage More Valuable?
Retaining Platform Presence After Deal Expiration
The Importance of Performing Competitive
Analyses
Why Cumulative TV Audiences Don't Add Up
Sponsorship Programme Management
Tracking Hospitality Assets
Importance of Crisis Management Planning
Gaining Support From Senior Executives
Planning And Scheduling Around A Sponsorship
Working Successfully With Retail Partners
Expecting Proper Levels of Sponsorship Service
Meeting Internal Staffing Requirements
Miscellaneous
Potential of Ski Resort Sponsorship
Effectiveness of Lifestyle Sponsorship
Using Sponsorship to
Market Luxury Brands
Sponsorship Strategies for Travel & Tourism Marketers
Archive
Articles from the Redmandarin
archive
Nascar's Sponsorship Challenge
Cutting through the Clutter
From Brand Week -by Ethan Green
Focus on the Football Fan
Same Deal Different Day: The Future of Football Sponsorship
The Olympics and Sponsorship
A match made in heaven?
Taking the Lid off Football Sponsorship
the worthless or the worthy?
Virtual Olympians
new media and sponsorship
Sponsorship Fire Sales
Devaluation or Commercial Reality?
The Fall and Rise of Sponsorship
Consultants
cowboys in the gold rush?
Media Value
Sponsorship's Holy Grail and Achilles' Heel
The Ethics of the Ambush
Sharp Business or Shoddy Parasite?
Articles from Redmandarin
Golf Sponsorship
Anatomy of a Perfect Event?
The inaugural Dynasty Cup, in 2003, delivered the shock that Asian professional
golf had raised its game to the level of the Japanese...........
Brand experience or corporate turn-off?
Brands need to prioritise consumer insight to unlock the true potential
of sponsorship
Am I lovin It?
Using sponsorship to reach children
The World is Not Enough
Why Cumulative Audiences Don't Add Up
Avoiding Divorce
A successful sponsor-rights holder partnership is akin to marriage.
Message Segmentation in Sponsorship
One Message Doesn't Fit All.
Effective Business-to-Business Sponsorship
Relationship drivers or jollies away from the office?
When Sponsors Go Too Far
A View too Far
A View From the Inside
The Status of Sponsorship
Why Do It
Top 10 reasons why Sponsorship Works.
Why Sponsorships Fail
10 reasons why Sponsorship Fails
Redmandarins' Sponsorship Consultants Quoted in the Media
2006
Wide open goals for sponsors
Barny Stokes - Marketing Week World Cup Special 06
2 March 2006
Raising the admission fee
Will a revamped FA sponsorship structure appease its partners' gripes
about value for money?
Drew Barrand - Marketing 18 January 2006
2005
Flintoff joins big hitters but
is not in Beckham's league
England victory could broaden boundaries for cricketers
Guardian Saturday
September 3, 2005
Anxious English Fans Await Australia Match: Soccer? No, Cricket
Bloomberg
Take the sponsorship plunge
Instead of spending big bucks on advertising, savvy firms are investing
in high-impact sponsorship. Kristina Greene reports
Sponsorship can prove worth
Marketing Society 16 Feb 2005
HSBC to Sponsor $5 Million Shanghai
Golf Tournament, People Say
Blomberg 8 july 2005
Sports Marketing:
When Disaster Strikes
M arketing - 9 march 2005
Sailing Sponsorship:
Record-Setter MacArthur May Not Prosper From Success
Bloomberg - February 2005
Sailing Sponsorship:
Sail of the century
Independent - February 2005
Sponsorship and Advertising:
Is sponsorship really worth it?
By Alasdair Reid
Chelsea
Seeks Uniform Supplier, Sponsor After Ditching Umbro
Bloomberg - January 2005
2004
Global sports brand is born
Commercial offers roll in for Phelps
Analysis: sponsorship
The gold standard
Raising the Game
Travelex has made a name by shunning corporate ads and concentratingon
arts and sports sponsorship. And it's all down to a marketing department
of one
the Financial Times, March 16 2004
Beckham Risks Upsetting Sponsors Over Adulterous Allegations
Agence France Presse, April 14 2004
2003
Can Viewers Be Bowled Over?
Value of Game Sponsorship Questioned -
Washington Post December, 12 2003
Has Football Fouled Up Once Too
Often?
Marketing Week, October 23 2003
Football Euro 2004 qualifier
Sponsors stay sweet on FA Guardian, October 10 2003
The Name Remains the Same for Fans
Marketing Week, July 31 2003
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