getronics

Need

What we did

Outcome

Increase brand awareness outside home market of the Netherlands

Developed global strategy to deliverincreased brand awareness more effectively than other communications channel

3-Year global sponsorship of Davis Cup and new tennis serve measuring technology, starting in 2004

Provide platform to develop local market relationships with clients and investors in 20+ markets

Substantial saving on asking price for standard package

Identified shortlist of sponsorshipsthat delivered awareness as well asproduct/technology integrationopportunities

Extensive benefits and rights negotiated based on specific Getronics needs

Creative and cost-effective activation concepts generated

Identified activation ideas for each potential sponsorship

Extensive PR generated around new world record for fastest server

Undertook complex negotiations with rights holders

Strong take-up by clients and investors in several markets

Getronics say: " Redmandarin provided Getronics with a thoroughly professional sponsorship evaluation
model and were creative and persistent in tracking down a wide number of sponsorship opportunities."

Stuart Appleton, Vice-President, External Communications.

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